Search engine marketing is marketing on search engines such as Google and Facebook using pay per click for your adverts. This means that all your adverts are charged per click and depending on the quality of the advert and the keywords used, this reflects directly on how much you are charged.
The broader the keyword the more it costs per click. You can filter your advertising down to countries, provinces and even towns. Using keywords specific to your site also gives you the advantage of relevancy which Google looks for. If your keywords have no relevance they will cost more and you might even get punished with your rankings.
If you are interested in advertising on Google, Facebook and Instagram contact us for more information. We will look at your competitors, your website and your traffic to give you the best possible options available.
If you are looking for more social media presence, from content writing to social media re-targeting, we are partnered with one of South Africa's top social media companies.
To find out more about how we can increase your social media presence, contact us now.